Scott Smith Scott Smith, Owner & President

Scott, aka "Outlaw 550", can be found most nights on the High Lifter Forum "cutting up" with customers from around the country. When Scott's away from the office, he's usually conquering new mud holes on his Polaris Sportsman 800, Polaris Ranger RZR as Team Captain of Team High Lifter-Polaris Racing, or at home fishing with the kids and the family zoo (the dogs!). He also spends many hours on the internet surfing and searching for new, innovative ways to keep customers and fellow ATVers informed and entertained on High Lifter's website.

In addition to the fun stuff, Scott also keeps the Company focused and steered in the right direction, and is instrumental in the design of most of our prototype products, including evaluating their performance prior to sale.


Mike Smith Mike Smith, Retired General Manager

Mike is the General Manager of High Lifter and Scott’s dad. He participated in the idea for the original lift kit that started HL and is responsible for many of the ideas that have become products since then. His duties are management of day to day operations, hiring top quality people, and he is still involved in development of our product line.Though he has a MBA and years of experience in management in various positions, he counts his 50 or so years driving Jeeps, trucks and ATVs off road (mostly in the mud) as being most valuable to his role in High Lifter.

James Cassell James "Tank" Cassell, General Manager

Tank manages our Operations, Production, Purchasing, Shipping and Receiving departments. He handles the purchasing, production planning and forecasting for High Lifter’s huge and expanding inventory and does his best to keep our inventory at optimum levels for fast shipping. Tank also works with Charles Singleton to bring our new products from the drawing board to production and then to our customers. James loves hunting, fishing, building 4x4 trucks & ATV’s, and spending time with his family and friends, especially his son Jacob and his wife Bridget. James just sold his 2006 K750 Brute Force and has his eye on a new side x side.

Sales Staff

Dan Doughty Dan Doughty, General Sales Manager

Dan is our senior sales representative. In his job as General Sales Manager, he is responsible for all distributor accounts in the U.S. as well as all international wholesalers. He also works with many of High Lifter's biggest dealers and has a very large following of retail customers. He has been with High Lifter since 1996. Dan leads a weekly sales meeting to help keep the sales staff updated on new products as well as any new sales programs.

Jeff Newman, Sales Manager

Jeff is our senior salesman and resident nitrous expert. He is ready to take your calls and emails to assist you with almost anything you need. Having almost 10 years experience at High Lifter makes Jeff uniquely qualified to answer almost any question you might have on parts, ranging from lift kits to tires and wheels to performance parts, and he'd be happy to explain to you just how Nitrous can be safely installed on your ATV to deliver maxium performance.  When he's not working, he also enjoys hunting, fishing, and golfing. As if all that's not enough to keep him busy, Jeff also own's his own Tae Kwon Do school and studies mixed martial arts!

Damon Blue Damon "Biscuit" Blue, Sr. Sales Rep

"Biscuit" currently drives a 2006 Kawasaki 750 Brute Force but has also owned a 98 Honda 300, 99 Honda 450, and a 2003 Honda 650 Rincon in the past. His extensive ATV ownership history gives him unique perspective on how to help you build and equip the BADDEST ATV in your area no matter what the make or model. Damon is from Blanchard, LA and when not working he likes going "mudding" with any 4-wheel drive vehicle, hunting, fishing, cooking, and spending time with family and friends (especially his son, Lane). "Biscuit" is the also the resident grilling expert...so, if you come by the shop and smell BBQ...you know who's behind the work!

Jason Litton Jason Litton, Dealer Sales

Jason is our expert in Dealer Sales. He's great at  what he does and always has a lot of great ideas about how our High Lifter Authorized Dealers can make more money! If you have a question regarding our dealer program, please don't hesitate to contact him. Jason enjoys cooking, music, sports, and  spending time with sons Jacob and Colt, and his wife, Jenni.
Nathan Chandler Nathan Chandler, Showroom Manager 

Nathan is the Showroom Manager and coordinates all shop work and can provide you with the best knowledge of how to setup your stereo. Working with Jesse, Nathan will be glad to answer any question you have about installing a High Lifter product. Nathan enjoys grilling and riding at High Lifter Off-Road Park whenever he can with his wife Jordan and son Jason.

 Cale Sanders

Cale Sanders, Sales Rep. 

A former competitive mud racer, Cale is more than knowledgable about what it takes to get your ride mud and race ready. His technical knowledge of how ATVs and UTVs work make him a great source of information for the sales department. In his free time, you can see Cale and his wife on the trails in his 2011 RZR 900 XP White Lightning sporting High Lifter's 5" lift and 30" Outlaw Radials!

 

Kaci Anderson Kaci Anderson, Receptionist 

Kaci

 Dinah McCracken

Dinah Beldin, Web Sales

Dinah processes all of your web orders. She enjoys spending her weekends riding motorcycles with her husband John and doting on her two miniature Yorkie dogs.

 

Support Staff

Tracie Engi, Event Coordinator

Tracie is the backbone of the Marketing Department. She has been keeping Scott on task for over fourteen years now and she serves as the driving force behind the organization and success of all major High Lifter events such as Mud Nationals, Shriners Charity Ride and is the Manager for Team High Lifter-Polaris Racing.

When she's not working, she enjoys traveling, concerts, and spending time with her twin boys and beautiful daughter.

Brad Herriage Brad Herriage, Controller

Brad is responsible for the overall financial planning, controls, results and analysis. He manages our financial information systems and all associated interfaces. When Brad is not deep into an Excel spreadsheet or Access query, he likes to cook (and eat), hunt and fish. Even though he counts the beans, he still likes to play in the mud.

Janice Spataro Janice Spataro, Accounting Manager

Janice manages our daily accounting functions and makes sure that all of our dollars and cents are accounted for to the penny. She has been with High Lifter since 2002 and makes sure that our vendors and employees get paid. Janice is everyone's favorite person on the days when the eagle flies.

Jamie Wilhelm Jamie Wilhelm, Marketing Manager

Jamie manages and creates the online and print marketing for High Lifter in addition to making sure High Lifter's web site is up-to-date with product applications and information. She also interacts with High Lifter customers and fans on High Lifter's forums and Facebook pages. When she's not working, she's busy keeping up with her three kids and husband, Paul.

Charles Singleton Charles Singleton, Jr., Product Manager

Charles has been with High Lifter for more than 10 years is is currently our Product Manager. He is instrumental in helping to develop new products and managing existing product lines. Charles is also a key player in the planning and execution of Mud Nationals! In his spare time, he likes to travel, enjoyes remodeling his home, and helping with fundraisers in his community.

Jesee Johnson Jesse Johnson, Shop Foreman

Jesse is our Shop Foreman and works hard everyday to design new and exciting products for your ATV. When not working at High Lifter or spending time with his wife Becky and his son Landon, Jesse loves to ride his Polaris 800 Sportsman or 800 Ranger RZR, fish, or hunt. If all that wasn't enough Jesse is also a member and head mechanic for Team High Lifter-Polaris Racing.

Brian Smith Brian Smith, Engineering Manager

Brian’s ties to the High Lifter family are thick as blood – literally! He’s the brother of Scott and son of Mike. When he’s not cutting up with Scott & Mike, Brian is designing the next great product to hit the shelves in addition to supervising our in house production shop. He also plays a vital role in prototype testing and monitors customer feedback for future use on products. Brian is a mechanical engineering graduate of Louisiana Tech University and has worked in various engineering/design positions at Poulan Weedeater and General Motors. Away from the mud, Brian is an aquarium hobbyist and likes to spend time with his wife Starla and four children.

Bennie Reeves Bennie Reeves, Machinist

Bennie is our resident machinist and responsible for producing some of our best-selling parts & accessories from the Max Clearance Series. Ever the jokester, Bennie likes to spend his free time riding in the mud with his wife and children.

Junior Jones Junior Jones, Shop Assistant 

Junior is Jesse's right hand man in the High Lifter shop and can be seen doing customer installs and helping out wherever he's needed. We can always count on this former Marine!

Brandon Wittcop

Brandon Wittcop, Drafstman/Designer 

As our resident draftsman, Brandon works hand-in-hand with Brian during the development and design process. This native New Yorker is known for stunting sport bike freestyle, but motorcross is his favorite sport. He also enjoys soccer & hockey and believes he's "super awesome, and funny, and good looking, the end."

 

James Persley James Persley, Jr, Shipping Manager

James handles all shipping & receiving. His responsibilities include the operation of the warehouse as well as the coordination of warehouse personnel. James also works closely with Tank in our inventory department. James loves the real estate business...and can help you..."Find the home of your dreams!"

Mary Huddleston Mary Huddleston, Production Team Leader

Mary works with Tank in inventory and is responsible for the assembly of all kits, packaging and labeling of all products.

Victoria Harrell Victoria Harrell, Production Team

Victoria is Mary's daughter and works with her mom in inventory assembling kits, packaging, and labeling products.

Charles Yates Charles Yates, Warehouse Team Leader

Charles works hard to keep the warehouse team in order. Originally from Springhill, Louisiana, he enjoys singing, and playing basketball and tennis in his spare time.

Nathan Bogue Nathan Bogue, Shipping

Nathan grew up and currently resides in Keithville, LA. He spends his "down" time with family going to rodeos, concerts, hunting, fishing or riding his quads. Nathan has a 2006 Honda Foreman ES 4x4 and a Polaris 500 HO Sportsman.

Dennis Sanders Dennis Sanders, Receiving 

Dennis is an essential part of the warehouse team receiving products as they arrive at High Lifter's headquarters in Shreveport.

Lacy Avant, Purchasing Coordinator

Lacy works with James in purchasing & inventory management. A native of Austin, Texas, Lacy is new to the ATV work but is learning FAST! She enjoys reading, traveling, and spending time with her daughter, Noelle, and husband, Stacey.

 

 


 

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Small Business of the Year:

In 2008, High Lifter was named Small Business of the Year by the Greater Shreveport Chamber of Commerce and The Forum News. This award honors the achievements, sustainability, productivity and contributions to the community of area businesses.