Scott Smith Scott Smith, Owner & President

Scott, aka "Outlaw 550", can be found most nights on the High Lifter Forum "cutting up" with customers from around the country. When Scott's away from the office, he's usually conquering new mud holes on his Polaris Sportsman 800, Polaris Ranger RZR as Team Captain of Team High Lifter-Polaris Racing, or at home fishing with the kids and the family zoo (the dogs!). He also spends many hours on the internet surfing and searching for new, innovative ways to keep customers and fellow ATVers informed and entertained on High Lifter's website.

In addition to the fun stuff, Scott also keeps the Company focused and steered in the right direction, and is instrumental in the design of most of our prototype products, including evaluating their performance prior to sale.

Mike Smith Mike Smith, Retired General Manager

Mike is the General Manager of High Lifter and Scott’s dad. He participated in the idea for the original lift kit that started HL and is responsible for many of the ideas that have become products since then. His duties are management of day to day operations, hiring top quality people, and he is still involved in development of our product line.Though he has a MBA and years of experience in management in various positions, he counts his 50 or so years driving Jeeps, trucks and ATVs off road (mostly in the mud) as being most valuable to his role in High Lifter.

James Cassell James "Tank" Cassell, General Manager

Tank manages our Operations, Production, Purchasing, Shipping and Receiving departments. He handles the purchasing, production planning and forecasting for High Lifter’s huge and expanding inventory and does his best to keep our inventory at optimum levels for fast shipping. Tank also works with Charles Singleton to bring our new products from the drawing board to production and then to our customers. James loves hunting, fishing, building 4x4 trucks & ATV’s, and spending time with his family and friends, especially his son Jacob and his wife Bridget. James just sold his 2006 K750 Brute Force and has his eye on a new side x side.

Sales Staff

Dan Doughty Dan Doughty, General Sales Manager

Dan is our senior sales representative. In his job as General Sales Manager, he is responsible for all distributor accounts in the U.S. as well as all international wholesalers. He also works with many of High Lifter's biggest dealers and has a very large following of retail customers. He has been with High Lifter since 1996. Dan leads a weekly sales meeting to help keep the sales staff updated on new products as well as any new sales programs.

Nathan Chandler Nathan Chandler, Showroom Manager 

Nathan is the Showroom Manager and coordinates all shop work and can provide you with the best knowledge of how to setup your stereo. Working with Jesse, Nathan will be glad to answer any question you have about installing a High Lifter product. Nathan enjoys grilling and riding at High Lifter Off-Road Park whenever he can with his wife Jordan and son Jason.

 Hunter Patten

Hunter Patten, Sales Rep. 

Hunter has been riding ATV’s since he was old enough to get on and go. Since then, he has used ATV’s and side by sides for fun and work and will help you get the right set up that you need to build the bike of your dreams. Hunter always has a smile on his face and loves to make people laugh. He loves Jesus and graduated from seminary and enjoys preaching to youth and young adults. Hunter also loves spending time with his family and friends, hunting for duck and deer, and fishing with his granddad.


Kaci Anderson Kaci Anderson,

Kaci interacts with our fantastic MUD fans on social media and sends out those awesome free T-shirts on Fridays. She is also in charge of capturing pics of our new products that roll out. Kaci spends her free time with her son, Boston, enjoys a good day of mud riding at High Lifter Off-Road Park.

 Dinah McCracken

Dinah Beldin, Web Sales

Dinah processes all of your web orders. She enjoys spending her weekends riding motorcycles with her husband John and doting on her two miniature Yorkie dogs.


Support, Production, + Shipping

Bobby Banket, Purchasing Coordinator

Bobby works with James in purchasing & inventory management. 


Marcus Quaid, Production

Marcus works along side the mother-daughter duo of Mary and Vicky in our production department. He can be found putting together one of our many kits and helping out in the warehouse wherever he's needed! Marcus enjoys riding horses and thrifting.

Tracie Engi, Event Coordinator

Tracie is the backbone of the Marketing Department. She has been keeping Scott on task for over fourteen years now and she serves as the driving force behind the organization and success of all major High Lifter events such as Mud Nationals, Shriners Charity Ride and is the Manager for Team High Lifter-Polaris Racing.

When she's not working, she enjoys traveling, concerts, and spending time with her twin boys and beautiful daughter.

Brad Herriage Brad Herriage, Controller

Brad is responsible for the overall financial planning, controls, results and analysis. He manages our financial information systems and all associated interfaces. When Brad is not deep into an Excel spreadsheet or Access query, he likes to cook (and eat), hunt and fish. Even though he counts the beans, he still likes to play in the mud.

Janice Spataro Janice Spataro, Accounting Manager

Janice manages our daily accounting functions and makes sure that all of our dollars and cents are accounted for to the penny. She has been with High Lifter since 2002 and makes sure that our vendors and employees get paid. Janice is everyone's favorite person on the days when the eagle flies.

Kelly Roberts, Marketing Manager

Kelly manages and creates the online and print marketing. She manages our website and ATV forums. She is married to Todd, and has 2 wonderful kids, Kelsi and Brandon. She loves her Polaris Ranger outfitted with High Lifter's Lift Kit, Max Clearance Control Arms and Outlaw 2s and can be seen hitting some mud at the HLORP.

Charles Singleton Charles Singleton, Jr., Product Manager

Charles has been with High Lifter for more than 10 years is is currently our Product Manager. He is instrumental in helping to develop new products and managing existing product lines. Charles is also a key player in the planning and execution of Mud Nationals! In his spare time, he likes to travel, enjoyes remodeling his home, and helping with fundraisers in his community.

Jesee Johnson Jesse Johnson, Shop Foreman

Jesse is our Shop Foreman and works hard everyday to design new and exciting products for your ATV. When not working at High Lifter or spending time with his wife Becky and his son Landon, Jesse loves to ride his Polaris 800 Sportsman or 800 Ranger RZR, fish, or hunt. If all that wasn't enough Jesse is also a member and head mechanic for Team High Lifter-Polaris Racing.

Brian Smith Brian Smith, Engineering Manager

Brian’s ties to the High Lifter family are thick as blood – literally! He’s the brother of Scott and son of Mike. When he’s not cutting up with Scott & Mike, Brian is designing the next great product to hit the shelves in addition to supervising our in house production shop. He also plays a vital role in prototype testing and monitors customer feedback for future use on products. Brian is a mechanical engineering graduate of Louisiana Tech University and has worked in various engineering/design positions at Poulan Weedeater and General Motors. Away from the mud, Brian is an aquarium hobbyist and likes to spend time with his wife Starla and four children.

Bennie Reeves Bennie Reeves, Machinist

Bennie is our resident machinist and responsible for producing some of our best-selling parts & accessories from the Max Clearance Series. Ever the jokester, Bennie likes to spend his free time riding in the mud with his wife and children.

Junior Jones Junior Jones, Shop Assistant 

Junior is Jesse's right hand man in the High Lifter shop and can be seen doing customer installs and helping out wherever he's needed. We can always count on this former Marine!

Brandon Wittcop

Brandon Wittcop, Draftsman/Designer 

As our resident draftsman, Brandon works hand-in-hand with Brian during the development and design process. This native New Yorker is known for stunting sport bike freestyle, but motorcross is his favorite sport. He also enjoys soccer & hockey and believes he's "super awesome, and funny, and good looking, the end."


Kevin Gullette Kevin Gullette, Welder

Kevin is one of our welders in the fab shop This Shreveport native spends his free time playing lacrosse and riding four-wheelers. He's also pursuing an engineering graphics degree at BPCC! 

Tony Pennito Tony Pennito, Axle Assembly

Hailing from Connecticut, Tony's upbeat energy is a great asset to the High Lifter team! Tony is responsible for putting together our Outlaw DHT Axles. When he's not at High Lifter, Tony likes to play sports and work on cars.

Jordane Erckelboudt Jordane Erckelboudt 

Jordane - also known as Frenchie - hails from New Caldonia, a tiny island east of Australia. When he's not in our fab shop, Frenchie likes to ride ATVs.

Nathaniel Patten

Nathaniel Patten, Machinist 

Nate - or 9.5 as he's called by his teammates - hails from Blanchard and is one of our machinists. Nate enjoys mud riding, hunting, fishing, and is the cousin of our own Hunter Patten!


James Persley James Persley, Jr, Shipping Manager

James handles all shipping & receiving. His responsibilities include the operation of the warehouse as well as the coordination of warehouse personnel. James also works closely with Tank in our inventory department. James loves the real estate business...and can help you..."Find the home of your dreams!"

Mary Huddleston Mary Huddleston, Production Team Leader

Mary works with Tank in inventory and is responsible for the assembly of all kits, packaging and labeling of all products.

Victoria Harrell Victoria Harrell, Production Team

Victoria is Mary's daughter and works with her mom in inventory assembling kits, packaging, and labeling products.

Charles Yates Charles Yates, Warehouse Team Leader

Charles works hard to keep the warehouse team in order. Originally from Springhill, Louisiana, he enjoys singing, and playing basketball and tennis in his spare time.

Nathan Bogue Nathan Bogue, Shipping

Nathan grew up and currently resides in Keithville, LA. He spends his "down" time with family going to rodeos, concerts, hunting, fishing or riding his quads. Nathan has a 2006 Honda Foreman ES 4x4 and a Polaris 500 HO Sportsman.

Dennis Sanders Dennis Sanders, Receiving 

Dennis is an essential part of the warehouse team receiving products as they arrive at High Lifter's headquarters in Shreveport.

Roderick Wilbert, Shipping

Roderick is another vital member of our warehouse team. He helps the team pull parts and get orders ready for pickup by UPS.


Carlos Vinson, Shipping

Carlos is also a part of our warehouse team, assisting the guys with shipping duties and mounting tires whenever he's needed. He's always got a smile on his face and ready to help! This Shreveporter lvoes to spend his free time on the water catching the next big fish.


Company Information

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Small Business of the Year:

In 2008, High Lifter was named Small Business of the Year by the Greater Shreveport Chamber of Commerce and The Forum News. This award honors the achievements, sustainability, productivity and contributions to the community of area businesses.